Social Marketing Journal


Monthly archives for September, 2007

Social Networking And Security: Does Your Company Block Access?



(the mash) Lets not also forget about bandwidth usage that could strain a company’s network. Within ScanSafe’s own clientèle, about 32% of its customers block access to social networks, with MySpace, YouTube, Facebook and LinkedIn being the networks that are being blocked the most.

Is your company blocking you from social networks? If so, you might want to consider doing your social networking from home. You really don’t need to spend more than an hour a day networking any way. Thirty minutes before you leave the house each day and thirty minutes in the evening should be enough to send messages and respond to others, add friends to your network, and browse for new and interesting items. Whether you prefer Facebook, LinkedIn, or MySpace, networking is a useful activity, but your company has legitimate security concerns. If networking is an absolutely essential activity for your position then maybe you can talk to your boss about having a dedicated workstation just for social networking.

If your company has several employees who need to network as a part of their duties, perhaps you could set up a workstation just for social networking and make it a shared workstation. Schedule the time for each employee who must use that network and protect that workstation with its own firewall, shutting off access to the rest of your company’s network and resources. Unless your employees need those while networking, that workstation doesn’t need to be tied in to everything else and by cutting it off from the network you maintain your security.

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Posted in Social Networking - Tagged Social Networking And Security: Does Your Company Block Access?
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Reputation Management Gets More and More Necessary Every Day



Reputation management is one of those things that everyone online needs to think about. Without a reputation management strategy, you may find yourself in the throes of a heated battle that gets out of hand. I’ve seen it happen to others and it could happen to you too.

When you do business online, you are bound to make enemies. In fact, even off line, enemies can hurt your business. The off line world has built-in protections, though, for slander and libel that may not be applicable online. That’s because it so easy for people to put up a website in a fake name and remain anonymous even while they slander you and ruin your good reputation.

Online, the battle over reputation management is to have more positive comments about you than negative comments. For that reason, I recommend being in as many places as you can, posting, making friends, and building your online reputation – one network, one click, and one relationship at a time. Here are some tools to help you do that:

  • Social networks like LinkedIn, MySpace, and Facebook. Don’t just join one. Join as many as you can, and stay active.
  • Social bookmarking. Again, use as many social bookmarking sites as you can and make sure that you bookmark other people’s web pages as well as a few choice ones of your own. Social bookmarking is another form of networking.
  • Forums. Join a few forums and stay active in those as well.
  • Blogging. You should own at least one blog, but don’t just rely on that. Visit a few other people’s blogs too and comment on them.
  • Article marketing. Write articles and distribute them online to as many article directories as you can.
  • Websites. Own some. Preferably more than one. Get your name on them so your reputation is positive.

To manage your reputation online you need to be in as many places as you can be. Often. Meet people, build relationships, and keep your commitments.

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Posted in Reputation Management - Tagged Reputation Management Gets More and More Necessary Every Day
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