What Is Social Media Marketing?
Writing by Social Marketing Journal on Sunday, September 16, 2007 Leave a comment
If you’re new to social media or to Internet marketing then you might be wondering what is social media marketing. First, let’s define social media.
Social media consists of websites that emphasize relationships over content, or at least place the value of relationships between participants equal to that of content. Social media can be broken down into several categories, including:
- Bookmarking websites
- Social networking
- Viral marketing
- Digital file sharing
- User-generated websites
- Gaming sites like World of Warcraft and Second Life
So what is social media marketing?
Social media marketing consists of using social media websites to build relationships in order to sell products and services for your company or affiliates. While some companies have found social media marketing to be quite effective, there are some drawbacks. Efforts can backfire and people do talk about the companies they encounter. Sometimes that talk is negative rather than positive.
In this blog we will share our insights with you regarding how to most effectively use social media to build your company brand, manage your reputation online, and develop lasting relationships that benefit you and your company. It’s not all about closing the sale right now. Social media marketing is about building relationships with your target market so that you can better meet their needs and they can get the products and services they want.
Leave a comment Category: Social Marketing
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