Are You A Social Media Butterfly?
Writing by Brick Marketing Staff on Monday, September 17, 2007
How many friends do you have?
People who are successful at social marketing understand that it’s all about relationships. They are proactive in meeting new people, building successful relationships, and maintaining them over the distance. The Internet by nature is a social medium. To succeed online you must have a strategy for social media marketing and that strategy should incorporate the human element of relationship building. In a word, you’ve got to make friends. Lots of them.
Every social networking site online is based on this concept. They all may approach the relationship building part of social media marketing a little differently. Some have more strictures on who you can invite into your network and how they are approved, but all social media involve some aspect of meeting people and making friends. Even many of the social bookmarking websites allow you to add people to your network of friends.
The more people you add to your friends list, even if you never get past the initial stage of - “Hello, how are you?” - the more likely you are to be successful at this form of marketing. You’ve got to be a butterfly, flitting from one social profile to another, meeting people with like interests, and sharing the things that are important to you. As you do this, they will reciprocate with their own lists of favorite things. Where your favorites meet their favorites is where your relationship begins. Nurture that and in the end it will become your bread and butter. It all starts in one little cocoon.
Be a butterfly. A social media butterfly.
Category: Social Marketing
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