LinkedIn Profile: Jessica Biel Goes Social
Writing by Social Marketing Journal on Wednesday, September 26, 2007 Comments Off
Care to get linked in to Jessica Biel? Well, now you can.
The star has set up a LinkedIn profile, a very popular social networking site for business leaders. I like LinkedIn. Here’s why:
As opposed to other social sites, LinkedIn tends to skew to a wealthier demographic, with executives from all 500 of the Fortune 500, an average annual household income of approximately $139,000, and more than 1,500 C-level business leaders.
If this is the segment of the market that you target your services to then you’d likely benefit from a LinkedIn profile. LinkedIn is a lot better for traditional businesses and Web 2.0 businesses that follow the traditional model than either Facebook or MySpace, which tend to work better for high school and college students, musicians and other creative types, and the lower to middle socioeconomic classes.
It’s not that you can’t make business work at MySpace and Facebook. You can. But you have to know your market and if the market is right for you to be there then you should be. I like LinkedIn because the market there is right for me.
Comments Off Category: Social Networking
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