Social Marketing Journal


Monthly archives for September, 2007

LinkedIn: Adding Photos To User Profiles



Another LinkedIn item of interest:

(Source) This Friday, professional social network LinkedIn will provide the ability to add a photo to your profile page. It’s clearly a move that aims to keep up with Facebook, which increasingly looks set to steal LinkedIn’s audience.

I don’t know that we should set this up as a competition between Facebook and LinkedIn, though. Studies have shown that networkers who include photos in their profiles, no matter which social network they are a part of, do better overall than networkers who don’t. That is, they get more friends requests, join more groups, and get more of their own requests answered. People like to see who they’re networked with. That’s just human nature.

That isn’t to say there aren’t good reasons for not having a photo. Maybe you value your privacy. I know I certainly do. But when it comes to networking and growing a business through your social networks, it pays to include a photo. I think the folks at LinkedIn realize that and are ready to give that benefit to their users. At any rate, I think it’s a good move.

Posted in Social Networking - Tagged LinkedIn: Adding Photos To User Profiles
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LinkedIn Profile: Jessica Biel Goes Social



Care to get linked in to Jessica Biel? Well, now you can.

The star has set up a LinkedIn profile, a very popular social networking site for business leaders. I like LinkedIn. Here’s why:

As opposed to other social sites, LinkedIn tends to skew to a wealthier demographic, with executives from all 500 of the Fortune 500, an average annual household income of approximately $139,000, and more than 1,500 C-level business leaders.

If this is the segment of the market that you target your services to then you’d likely benefit from a LinkedIn profile. LinkedIn is a lot better for traditional businesses and Web 2.0 businesses that follow the traditional model than either Facebook or MySpace, which tend to work better for high school and college students, musicians and other creative types, and the lower to middle socioeconomic classes.

It’s not that you can’t make business work at MySpace and Facebook. You can. But you have to know your market and if the market is right for you to be there then you should be. I like LinkedIn because the market there is right for me.

Posted in Social Networking - Tagged LinkedIn Profile: Jessica Biel Goes Social
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