I mentioned briefly last week over at my Local Advertising Journal that online local search was expected to grow, and in turn, spending on local ads is expected to grow by 30%.
It is important to remember that while “WWW” stands for “World Wide Web”, and it is said time and time again that we should think globally, it’s important you don’t forget to also think locally. If your business is maintaining a local office or store front, it’s important you don’t forget that there will be local people looking for you also, and not just somebody half a world away.
Why not produce a low-budget video? It is incredibly cheap to pick up a video camera nowadays, and professional editing couldn’t be easier with the numerous software packages out there. Then getting it online? YouTube, MySpace, and more couldn’t make it easier if they tried. And with YouTube, you can embed the same video on pretty much every social network out there (remember how I said you should be on as many social networks as possible?) all from the same amount of work. And with the addition of “geo tagging”, if someone searches for your area, your video will pop up quickly for them to review.
So why not do a video? Introduce your company to the local market, and remind them that the money they spend with you is staying in the community, which will do nothing but build you a stronger reputation.
