How to Write Social Bookmarking Worthy Posts

Writing by Social Marketing Journal on Sunday, October 14, 2007 Leave a comment

Yesterday I touched on what social bookmarking is, but now it’s time to discuss how you can write content that is worthy of someone saving you to one of the sites.

There are always a few types of posts that are certain to get you saved to the sites. And, again, this is worth your time and effort because the sites are social after all. If one person saves you to their bookmarks on a site like StumbleUpon, it can mean thousands of free hits to your site.

Write a tutorial/how-to guide – Try to come up with something useful. Something someone might want to come back to time and time again. Say, for instance, you own a bakery, why not post a somewhat complicate recipe once a week? Something that’s not easy to memorize, and it’s just easier for the reader to bookmark the page then copying it down for themselves. You kill two birds with one stone here: You get on a social bookmarking site, and you grow potential repeat visitors as they come back each week to see what you’ve posted.

Do the legwork for your users – Compile a lengthy and detailed post on one subject. Tell them everything you can about a “doo hickey”. Bring all the information in to one post, reviews, price comparisons, everything you can possibly think of, and put it all in one post. Your readers will love you for doing all the work for them, and, again, they’ll be likely to add you to their bookmarks so they don’t forget your post.

Make a handy guide – Do you run a blog about Texas Hold ‘Em poker? Why not create a post about betting strategies? A site about social marketing? Create a useful post about ways to market yourself. (Why does that sound so familiar…)

Make a directory – Do you run a a site about Sudoku? Compile a list of your favorite sites to play at, and any others you can find around the web. Collect any large group of resources together, and people will love it for the ease of having in one easy list.

There are numerous types of things you can write to try to get on the social sites, and these are just a few examples, just make sure whatever you write is useful!

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