How To Leverage Social Networking In To An Advertising Force

Writing by Brick Marketing on Monday, 15 of October , 2007 at 3:35 pm

So, you’ve gone out and joined all the social networks (like I keep telling you to time and time again), but now, how can you leverage all of those “friends” you’ve added in to a marketing force?

The answer is fairly simple: Affiliate marketing.

We’ve all seen those Amazon ads on sites all over the web, and those are all affiliate ads. The concept is pretty easy in that a person places an ad on their site with a small piece of code in the background that identifies them. If someone clicks on it to go to the advertiser, and then in turn makes a purchase, the affiliate receives a small percentage of the sale. The beauty of the system is that you don’t pay for leads that don’t turn in to sales, only those that do. So while giving someone anywhere from 3 - 10% of a sale may seem extreme, it’s not when you figure in the number of impressions and click throughs it generated for you at no charge.

A lot of smaller merchants think they can’t pull off something as technologically advanced as running an affiliate program, but that hasn’t been the case for some time now. If you check out the services we offer, we can help you get started with your own affiliate program, and tell you how you can get all of those social networking friends working for you, spreading your name on sites everywhere, as soon as possible.

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Category: Social Networking

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