I talked yesterday on my Email Marketing Journal about how you should use both a blog and a newsletter, and how they can work together to promote one another. Two things you should think of in regards to social marketing is how these tools can also apply.
First off, in reference to the entry title, MySpace gives you the ability to make “bulletins”. These are announcements that all of your friends can see on their main page and they can then opt to reply to you. It is certainly no guarantee that they will read them, but since it costs you nothing, you certainly won’t lose anything by pasting your newsletter in to a bulletin.
Secondly, just as important to making sure you include your blog address in every newsletter, make sure to show your most important social network links, such as Facebook and LinkedIn. You don’t want to go nuts and have a list of links a mile long at the bottom of the email, but two to three certainly won’t hurt.
The whole key is to making sure as much of your marketing plan works together harmoniously. There’s no reason one part shouldn’t feed, and help, the other.
