We talked not long ago about making all your social friends in to an advertising force, but, can you build them in to a full-fledged social marketing team?
Record companies have had something known as “street teams” for years. They give them posters to hang, fliers to hand out, stickers to put on polls, the works. They then award prizes to the street team members who meet goals or do the best job. There’s no reason why this same idea can’t be applied to your “friends”.
Give them banners, buttons, video clips via YouTube, anything that they can place in their profiles that will link back to you and spread your brand and name. As for prizes, in a situation such as this, unless you want to go through the trouble of creating a ton of affiliation links, you can just award prizes based on most creative use, best layout, and so on. The point is more to get your name spread far and wide, and that’s exactly what a social marketing team can do for you.
