Considering how much we talk about social marketing, I am sure there are a few of you out there that still wonder why you need it. Why would anyone go this route compared to traditional advertising?
One needs to look no further than the the upcoming Presidential election to know why.
John Edwards was the first to go on the MySpace Presidential Dialogue site, and next will be Barack Obama. If social marketing is good enough for men running for President of the United States, don’t you think it’s good enough for you also?
