Viral Is A Good Thing In Social Marketing

Writing by Brick Marketing on Wednesday, 31 of October , 2007 at 2:52 am

Yesterday, I mentioned “viral” several times, but I then realized not every one may know that word.

Viral marketing is a term for any thing that you put on the web and then allow users to spread it for you. For that to happen though, the content has to be engaging and/or enigmatic. A good example of this would be the now infamous YouTube video known as “The Dramatic Chipmunk“.

While the creature in the video isn’t even a chipmunk (it’s a prairie dog), and it was originally part of a Japanese talk show, someone put the creatures head movement to music, and it took off like a rocket. The copy I linked you to has been viewed nearly 4 million times, and that’s not counting all the other times it has been uploaded. It has also been “remixed” to be James Bond, part of Kill Bill, and more. It has taken on a life of its own.

Knowing what will go viral is next to impossible, but when you hit on it, it ends up embedded in websites, on social bookmarking sites, social network pages and more. Humor seems to work the best, but forcing humor never goes well. The whole point is, if you can find that lucrative viral item to put on the web, and you even get your company name in it somehow, you’re talking millions upon millions of impressions.

Isn’t it worth at least a try?

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Category: Social Marketing

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