Social Marketing Journal


Monthly archives for October, 2007

Can There Be Too Much Social Networking?



I’ve said numerous times now that you should do as much social networking as you can, but even I think there are limits to this. When I stumbled across Mashable’s list of 350+ social networks, I was then sure there are limits.

With the number of networks out there it can be a bit overwhelming to the novice. The best idea is to stick to the big names when you start out with sites such as MySpace, Bebo, Hi5, and so on. As time goes on, as you find sites that are more tailored to your area of work or service, then you can drill to the narrower networks that have more focus.

Start wide, then focus, it’s not costing you anything, in theory, so you have the room to experiment.

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Social Bookmarking Is Your Key To Traffic



A little while back I talked about what social bookmarking is and how to write content worthy of social bookmarking.

Another key is you have to make it easily accessible to the readers. And it’s not just on blogs either, you can add social bookmarking links to just about anything. You just have to make sure the buttons are easy to find, don’t make your users work for it. While most people point to Digg as the the king, which it is, it’s lifespan of being helpful is very short lived. The master of longevity is probably StumbleUpon. I have seen posts that seemed dead to me, get Stumbled by someone 2 months later and bring in another 40 – 50 new, unique visitors to one of my sites.

That’s 40 – 50 people who were new, probably never heard of me, and I got that traffic because it was Stumbled. And all because I made it easy to be Stumbled by including a link. You can’t beat “free” marketing like that when it happens organically.

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