Something I hear a lot is “How do I keep an eye on my reputation?” There is a simple solution in the form of “alerts”.
Both Google and Yahoo provide alert systems, and while this won’t cover everything, it will certainly give you a start. For Google, simply go to their alerts page, enter the terms you want it to search for, how often you want it done, and where you want the results emailed to. Yahoo is a bit more complicated to set up, but is worth the effort.
What do you want to monitor though? You need to cover the names of any executives in your company, your company name, any brand names, and essentially any thing that may be related to your company’s name and products/services.
These of course only cover search results, and there is more to the Internet nowadays, and we’ll be covering a few of those tomorrow along with how you react to negative comments on the web.
You know this just puts thoughts into my head, never do we think of our “online reputation” as we do our personal reputation, but it’s in essence the same thing, we have to protect ourselves, our business name and reputation online as we do offline.