This is the second part of three about controlling your online reputation management. Yesterday we covered how to watch the search engines for large mentions of your company, brand, yourself, and executives, but you also need to watch the blogosphere.
Searches of Technorati, BlogPulse, Feedster and more will sometimes amaze you with what you will find about yourself, or your company. Once you have done these searches, you can also set up RSS feeds to deliver results to your favorite reader. It also wouldn’t hurt to check sites such as Keotags to see if people are tagging their blog articles with anything related to your organization.
It almost goes without saying, but you of course also need to monitor news aggregators such as Yahoo and Google news. While these sites focus mainly on major news outlets, they do also bring news from many smaller sources together. Quite often what might seem like an innocuous news story in a small time paper, can get blown up to something much bigger when a large news company gets a hold of it. So monitoring all the news streams is always helpful.
Tomorrow we will wrap up the series on reputation management with suggestions on how to handle bad publicity when it does pop up.
