Janet Meiners over at Marketing Pilgrim wrote up Bebo’s platform release, and she brought up a point that sounded so oddly familiar…
When anyone says social networking profile I can’t help myself but translate that into free publicity for me and my company (or clients). I’ve been asked how I do my reputation management online, and there’s one of my secrets. It doesn’t take long to create profiles of yourself everywhere and focus on a few social networking sites that are worth a deeper time investment. Because they are time investments. But they are also ways to get links and exposure online.
Ms. Meiners is 100% correct, of course, if nothing else you need to set up some form of presence on all of the networks. This will increase your organic search traffic, raise brand/company awareness, and give you potentially some new customers.
You will quickly get a feel for which networks are doing the best for you, and those are the ones where you will invest the most time. As long as you stop by the smaller networks once or twice a week to check for messages, they can maintain themselves, but the more popular ones you’ll want to check at least once a day.
Isn’t it about time you got started on this?
