Social Marketing Journal


When Social Networking Just Gets Odd



Sometimes you think the world has enough social networking opportunities, but then one you would have never dreamed of pops up.

ArtOfTheCookie.com is a social network run by Pepperidge Farm… yes… THAT Pepperidge Farm. With the tagline “Connecting Through Cookies”, the site is about women building friendships and then maintaining them.

While I’m not sure if there is really a business opportunity here for you to market yourself, this was just to far out in left field not to mention. Sure, no one can begrudge people making better friendships, but you’re bonding… through cookies? Okay then, well… good luck with that.

Posted in Social Networking - Tagged When Social Networking Just Gets Odd
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