Don’t Compromise Your Ethics For Social Marketing

Writing by Social Marketing Journal on Friday, November 23, 2007 Comments Off

Over on the Blog Marketing Journal today, we discussed this post that popped up on TechCrunch yesterday. As we said in the other post, this has become quite the controversial post, and since it covers viral marketing, it seems appropriate you all go and read it as a guide as to what NOT to do.

Only two things struck me as correct.

  • Keep your viral videos short.
  • Make them something easy to manipulate so people can keep spreading them.

    • That was about it. Otherwise I would say read this list… then do the exact opposite.

    Comments Off                      Category: Social Marketing                      

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