Social Marketing Journal


Don’t Compromise Your Ethics For Social Marketing



Over on the Blog Marketing Journal today, we discussed this post that popped up on TechCrunch yesterday. As we said in the other post, this has become quite the controversial post, and since it covers viral marketing, it seems appropriate you all go and read it as a guide as to what NOT to do.

Only two things struck me as correct.

  • Keep your viral videos short.
  • Make them something easy to manipulate so people can keep spreading them.
  • That was about it. Otherwise I would say read this list… then do the exact opposite.

    Posted in Social Marketing - Tagged Don't Compromise Your Ethics For Social Marketing
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