Social Marketing Journal


Reputation Management Should Always Be In Your Mind



Back on Friday we talked about a controversial post that showed up on TechCrunch this week. The author of that original post, Dan Ackerman Greenberg , has now asked TechCrunch to allow him to follow it up and how he does not endorse the actions he talked about, he was just trying to educate the world that those things happen.

Whatever the case may be, the damage to Mr. Greenberg’s reputation has been done. People will find the original post, but that does not mean they will find his follow up. He claims that he is a victim of poor editing, but from my own experiences with editing, there would have had to of been a far more extensive editing than I have ever seen to make him sound the way he did.

And that’s the lesson to be learned here: Before you do anything online, especially in a highly visible location, ask yourself if it could be taken in any sort of negative light. The Internet is a massive place, and people sometimes people think, “Oh, no one will ever find this”, and you couldn’t be more wrong. Think twice before you post ANYTHING on the web.

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