There was a great post over at WebProNews yesterday about how to measure your social marketing success.
Basically it boils down to each measure has to be tailored to the project, and you need your project to have a purpose and not exist just to exist. Do you want to inform? Get new clients? All of this is very important so you know how to measure how well you did since there is no universal way to do it.
So before you launch in to anything, you need to know where you want to go with it. If you lack direction, and just do something to do it, you’ll never be able to measure it.
