Social Marketing Journal


Monthly archives for November, 2007

Advertising Your Social Marketing



It may seem like a strange idea, but have you considered advertising your social marketing?

What I mean is, have you advertised your profiles? You sign up with someone like Enhance Interactive, place a few low cost ads, and start building up your networks. The people who will click through are apt to add you because it costs them nothing, and then you will have even more people to market to.

And, if you registered a domain name to forward through GoDaddy like I suggested, then you may also pick up impressions as opposed to click-thrus. Just make the domain name prominent in the ad, and hopefully at least a few people will type it in manually, or remember to come back and check it when they have more time.

Posted in Social Marketing - Tagged Advertising Your Social Marketing
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Reputation Management Should Always Be In Your Mind



Back on Friday we talked about a controversial post that showed up on TechCrunch this week. The author of that original post, Dan Ackerman Greenberg , has now asked TechCrunch to allow him to follow it up and how he does not endorse the actions he talked about, he was just trying to educate the world that those things happen.

Whatever the case may be, the damage to Mr. Greenberg’s reputation has been done. People will find the original post, but that does not mean they will find his follow up. He claims that he is a victim of poor editing, but from my own experiences with editing, there would have had to of been a far more extensive editing than I have ever seen to make him sound the way he did.

And that’s the lesson to be learned here: Before you do anything online, especially in a highly visible location, ask yourself if it could be taken in any sort of negative light. The Internet is a massive place, and people sometimes people think, “Oh, no one will ever find this”, and you couldn’t be more wrong. Think twice before you post ANYTHING on the web.

Posted in Reputation Management - Tagged Reputation Management Should Always Be In Your Mind
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