Facebook May Have Some Challenges, But I’m Not Giving Up Just Yet

Writing by Social Marketing Journal on Monday, December 3, 2007 Leave a comment

(Source) Mark Zuckerberg’s foray into being the top executive at a company with a $15 billion valuation has been dismaying to Facebook users and advertisers.

Facebook has had some public relations challenges lately. Does that mean users should abandon the social networking site? I don’t think so. It’s still a good place to network.

Zuckerberg may not be the best CEO for the site, but that doesn’t mean Facebook users shouldn’t be loyal to the site. It doesn’t have some of the same issues that MySpace has had. Sure, there were struggles and there will be others, but the opportunities offered by Facebook for real social networking for companies trying to make their way online have not ceased. Advertisers are a little skittish and that may be a good thing. Facebook users won’t have to worry that Facebook will dive headlong into ad pitching like so many other sites have done. They can focus on the networking opportunities instead.

I say pay close attention to where Facebook goes in the next couple of years. The game isn’t over. It’s just beginning.

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