Social Marketing Is Seth Godin’s Purple Cow

Writing by Social Marketing Journal on Tuesday, December 4, 2007 Leave a comment

The Make Money Man has some great insight into networking. I like his ideas. Borrowing from Seth Godin’s ideas on small business enterprise, Jon has shared some excellent ideas regarding networking. He really gets social marketing, though not once has he called it that.

Point by point, here’s the catch:

The Most Powerful People Are Often the Hardest to Reach – They’re also the most beneficial and rewarding. Nothing comes easy and if you expect your life as a social marketer to be easy then you’d better hang up your hat. Powerful networks is about knowing influential people. Get to know some and your social network becomes more powerful with each influential person you add to your network. But don’t do this in a superficial way. Really strive to be their friend.

Small Networks Can Make a Big Impact – This is perhaps the most underrated aspect of online marketing. You don’t need a big network to be successful. You just need a powerful network and sometimes the most powerful network is very small.

Nurturing Present Relationships Isn’t Enough – Life changes. So should you.

Don’t Be Normal. Be Purple. – This is perhaps the most important thing to learn from Seth Godin. Don’t be normal. Be extraordinary. At something. Anything.

You Can’t Build a Relationship without Permission – Permission marketing is one of the most revolutionary ideas on the planet. When you invite people into your network and they accept, they’ve given you their permission to follow up with them. Don’t squander it.

Sometimes, Great People Don’t Get along – Don’t try to get along with everyone. Just be yourself and let serendipity happen.

If You Want Fame, Get Others to Talk about You – No one will ever know who you are if you don’t give them something to talk about. They may love you or hate you, but if they’re talking about you then your influence is growing.

If you’re not networking, you’re not really doing business. Social marketing is the most powerful form of marketing online because it relies on the power of people and their networks. Join one, start one, be one.

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