Social Marketing Includes Blogging

(Source) I believe the stage is being set for a big surge in blogging in the near future. The first wave of blogging was personal blogs, the second wave was splogs (automated spam blogs), but the third wave will be widespread growth in business blogging. And yet there is a noticeable lack of good training and resources to help people with this. My vision is to help people achieve successful business blogs via Gateway Blogging techniques and principles.

I found this an interest blog post on business blogging, but I wanted to just highlight this paragraph. I agree that a surge of business blogging is just on the horizon. Many companies haven’t discovered it yet. For a long time, article marketing was all the craze. Then everyone started doing it and the value was watered down. While there is still some value in article marketing if you do it right, the sad fact is most article marketers don’t do it right. I suspect the same will be true of business blogging.

So why am I talking about this on a social marketing blog? Because blogging, no matter what else it is, is intrinsically social. The whole idea is to have a conversation with your customers and potential customers. You want them to comment. You want them to interact, leave you feedback. You also want them to trackback from their blog, and you want to trackback to theirs from yours. Talk to your competitors. It’s all a part of the social atmosphere of the digital economy.

But there are other ways to make your blog social as well. First, you can list your blog in directories, even business directories. Then you add them to your social networking profiles, and you should also be bookmarking them on a regular basis. That attracts new readers.

Yep, when it comes to social marketing, you need to add your company blog to your strategy, and make sure you use it in conjunction with the other social tools at your disposal.

Download FREE Social Media Marketing eBooks, Whitepapers and Guides Below: