A few years ago there was a popular country-western song that went something like this:
Some girls don’t like boys like me
Awww, some some girls do
It was a catchy tune (if you like country-western), but I can’t help thinking that the same thing applies to customers. Some will like you and some won’t. It doesn’t matter how hard and heavy you market yourself to a particular customer or group, they do have free will. They can choose who they’ll do business with. And they also choose the criteria by which they’ll make that decision. Sometimes it might just boil down to the type of shoes you where. Are you really going to go out and buy a new pair of shoes just to attract that one customer who is impressed by blue suede?
Social marketing depends a lot on connecting with people. If you connect then you have a potential customer. If you don’t, no matter what you say, they’ll likely go somewhere else. Teh abundant philosophy says there’s enough business to go around. Don’t waste time chasing girls who don’t wink back. Just reach out and grab the hand of the girls who do. Because some of them just won’t like businesses like yours, but some customers do.
