Using Social Media Sites To Reach Key Influencers

Writing by Brick Marketing Admin on Monday, 10 of December , 2007 at 11:15 am

Rand Fishkin always has insightful commentary. Yesterday’s blog post on social media marketing at SEOmoz had a lot of useful insight in it and I won’t comment on all of it. But I would like to address one essential point: The value of social media marketing in terms of SEO.

This is something that doesn’t get a lot of airplay, but Rand shows a screenshot of his own profile at various social media websites. The screenshot illustrates the SEO power of doing nothing more than setting up profiles at the various sites. Typically, the search engines count those links in your profiles to your website in their inbound link algorithms. You never have to participate in the social media site to get that benefit. Just setting up the profile will do it.

But that’s not to say that’s all you should do. If you want inbound links, there are other ways to build lots of inbound links. But these social media site profiles will provide you with valuable inbound links to your website. The problem is, there is a ceiling because you can only have one profile at each site. You might be able set up alias sites at some of them, but that’s only going to be effective so far and for so long. The true value of social media marketing is in the participation at the websites.

Whether you prefer LinkedIn, Facebook, MySpace, or an industry-specific networking tool, social media sites are very powerful. The real value comes in establishing a presence, mingling with other members, building relationships, and through that developing those contacts into truly meaningful prospects. Keep in mind, though, that individuals are merely individuals. The real value here is in finding the influencers and to convince them of the value that you can provide to their audiences. One key influencer can potentially lead you to thousands of new visitors to your website and new customers. All it takes is one rock solid relationship with a key influencer.

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Category: Social Marketing, Social Marketing Team, Social Networking

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