A new Internet video show will soon begin airing and use people like you and me to make it interesting. I know this because I read it on Mashable. I have no way of knowing whether the show will be successful or not, but at first glance the concept seems pretty cool. The idea is that one person will challenge everyone else to do something. The first person who videotapes themselves doing that and gets it into the hands of the show’s producers will then direct the next person to do something else. Sounds like fun.
I don’t know all the ways the show’s creators have used to market the show, but I can tell just by reading about it that at least the concept is cool. If I were marketing the concept, here’s what I’d do:
- Build a website that hypes it up big time – They did that. But it’s a pretty bland website. It doesn’t say much. All I know is I will be entertained and I will be the entertainer. Huh? Give me some details, please.
- Next, I’d seek out the influence of heavy weights – Like Mashable. With their 5 million monthly page views and 136,000 feed subscribers, I’d say they’ve got a real heavy weight. I hope they didn’t stop at just one.
- Press release – I’d write a killer press release and distribute it online to the top press release distribution websites for the greatest exposure.
- I’d start a blog – And write to it every day about how exciting it would be for everyone to participate in my new project.
- Social bookmarking – I’d use social bookmarking as a tool to spread the message.
- Social networking – I’d join every social networking site I could find and make lots of friends, inviting them all to participate.
- Viral Video – Since this site is a video show, I’d create a viral video to distribute on YouTube and other video sites hyping it up. I’d show scenes of people doing crazy stuff and inviting their friends to do it too. I’d really make it look desirable.
This show has a lot of potential. Marketing it has even more. When it comes to viral marketing, you have to get crazy.
