A new social tool called Wantz.it allows users of del.icio.us to add items to their wish list simply by tagging them “dowant” on their del.icio.us accounts. What makes this such a cool tool for e-tail merchants is that you can now encourage your customers to add items in your online store to their del.icio.us bookmarking tags. Simply explain the “dowant” tag and how it works and place the del.icio.us icon on your web pages to make this process easy for your shoppers. In one click, you’ll be encouraging your customers to encourage their friends to shop at your online retail store.
The Wantz.it team is promising a new Facebook application soon. If that happens before Christmas then you’ll be able to share your shopping list with your Facebook friends. Think about how powerful this application will be. Not only will Facebook friends be able to share their Christmas lists, but they’ll also be able to share their shopping secrets – the places where they get the best deals. This is good news for online retailers. And it’s social marketing with a huge Christmas smile.
