(Source) In 2006, 61 percent of all U.S. teens visited social a networking site on a monthly basis that number will increase to 70 percent this year. By 2011, one-half of all online adults and 84% of online teens in the US will use social networking each month,” says Ms. Williamson. “There is little to suggest that this activity will go away.”
Do you think this opportunity will pass? I don’t. In fact, I think it will only grow. And with a projected 84% of online teens using social networking sites in 2011, that means by 2015 almost every adult in the country will be using social networking. I can’t think of any better reason not to be advertising.
According to the Search Engine Optimization Journal:
MySpace and Facebook are obviously the big players in the social advertising market, but don’t discount the other options. What is to say that the next MySpace or Facebook cannot come out of any of the new social networking sites that are on their way up at this point in time. The benefits of Facebook and MySpace is that they provide a large “captive” audience and targeted advertising. If you are looking for a social market, these are perhaps the best markets at this time. With social networking options coming from both Yahoo and Google, there should be a range of similarly attractive options on the way. With social marketing it never hurts to play the field.
This is a unique opportunity for advertisers. Facebook and MySpace are very popular social networking sites. The UK has Bebo. There is no reason not to start advertising on these websites right now. And if you consider the niche social networking sites then you have every reason to advertise on these sites due to the targeted nature of the traffic. Social networking may not be business as usual, it if you advertise and advertise to the right audience then you’ll get the usual increase in business that effective advertising affords.
