Social Bookmarking: The Forgotten Marketing Tool

Writing by Social Marketing Journal on Sunday, December 16, 2007 Leave a comment

One social media tool that many marketers forget to incorporate into their social marketing plan is social bookmarking. If you haven’t used this marketing tool then I highly suggest that you try it out. But keep in mind a few principles first:

  1. Social bookmarking is as much about the social as it is about the bookmarking
  2. Don’t be selfish – bookmark other people’s stuff too
  3. Use the bookmarking tools to make friends
  4. Don’t just settle on one bookmarking tool – try several
  5. Share your bookmarks with your friends
  6. Enter the conversation; most social bookmarking sites allow you to comment on articles – take advantage of that opportunity
  7. Be a voter
  8. Find a few niche social bookmarking sites that target your industry

Social bookmarking can be effective in building links to your website, but it’s also effective in making new friends, building and developing relationships, and in driving traffic to your website. Used effectively, you’ll increase your business stature like it’s nobody’s business.

Leave a comment                      Category: Social Bookmarking                      

Read similar posts in Social Bookmarking

No Comments

No comments yet.

Leave a comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Social Marketing Journal is a Blog that discusses all aspects of Social Media Optimization, Social Media Marketing, Social Networking and Reputation Management for the new and advanced reader.