One social media tool that many marketers forget to incorporate into their social marketing plan is social bookmarking. If you haven’t used this marketing tool then I highly suggest that you try it out. But keep in mind a few principles first:
- Social bookmarking is as much about the social as it is about the bookmarking
- Don’t be selfish – bookmark other people’s stuff too
- Use the bookmarking tools to make friends
- Don’t just settle on one bookmarking tool – try several
- Share your bookmarks with your friends
- Enter the conversation; most social bookmarking sites allow you to comment on articles – take advantage of that opportunity
- Be a voter
- Find a few niche social bookmarking sites that target your industry
Social bookmarking can be effective in building links to your website, but it’s also effective in making new friends, building and developing relationships, and in driving traffic to your website. Used effectively, you’ll increase your business stature like it’s nobody’s business.
