How To Make Your Website More Social

Writing by Brick Marketing Admin on Wednesday, 19 of December , 2007 at 10:13 am

SiteProNews ran a good story today on how you can make your website more social. The suggestions offers include:

• Make a Declaration - In other words, tell your visitors who you are; people don’t like to do business with strangers. I wholeheartedly agree. Reveal yourself.
• Create a MySpace Page - MySpace isn’t for everybody. Only do this if your product or service makes sense to target to the MySpace crowd. The key to any social network is to target your efforts to the right audience. I doubt very seriously that people who’d be interested in geriatric home services products would be MySpace users.
• Install a Blog and Post Weekly (add a del.icio.us bookmarking icon) - Blog? Yes, start a blog. Good advice. But if you can post more often than weekly then do so. Also, don’t just put a del.icio.us icon on your blog. Put an AddThis icon on your blog so that users can bookmark your blog posts at any of the bookmarking sites they visit.
• Add a Digg Button - Digg is good for some people, a waste of time for others. Again, social sites rely a lot on a particular type of audience. Know your audience. Your site might be better targeted toward other types of social news readers.
• Add a Forum To Your Website - Running a forum takes a lot of time. If you don’t have the time to run a forum then you’d be better off not putting one on your website. Nothing looks worse than a forum that doesn’t get used. Seriously, good idea, but it takes a lot of time to do it right.
• Allow Users To Review and Rate Your Products - This is perhaps one of the best suggestions in the article. If you sell products, invite your website visitors to review your products.
• Add RSS Feeds - Another good idea. Add RSS feeds for your blogs, forums, website content, articles, newsletters, and anything else you want people to see.
• Publish All Feeds to Feedburner - Another good suggestion.
• Post Videos to Video Sharing Sites - Yes, if your website is a viral website that would go well with the video marketing angle then send out those videos. This is a very powerful marketing medium.
• Embed Your Videos On Your Site - Especially now that Google is allowing website owners to add video sitemaps to their sites.
• Use Photo Sharing Sites - Of course.
• Provide “Send To A Friend” Features - I’m not as big a proponent of “Send a Friend” icons, but it couldn’t hurt.

Some of the suggestions on this list are better than others, but all of them have some merit for someone. You have to know your visitors and know what they will like. Implement the social aspects of your website that will fit in well with your audience. Ignore the others.

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Category: Social Marketing

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