Comments on: Social Marketing Journal’s Top 10 Social Marketing Media Optimization Blog List

By: Glen Allsopp

Glen Allsopp — Fri, 04 Jan 2008 10:50:03 +0000

Ah well, maybe next time

Nice list

By: » Social Marketing Or Social Media Marketing? Social Marketing Journal

» Social Marketing Or Social Media Marketing? Social Marketing Journal — Sun, 30 Dec 2007 15:17:45 +0000

[...] new recently about social marketing. It was actually sparked by a reader who left a comment on this Social Marketing Journal post. Just in case you missed it, here’s a snippet of his comment: What you and your like-minded [...]

By: » Competitor Lists: Never Underestimate The Power Of Link Love Social Marketing Journal

Sat, 22 Dec 2007 15:03:41 +0000

[...] One often overlooked aspect of social media marketing is blogging. People sometimes tend to put it into a difference category altogether. When done right, blogging is social marketing. All you really have to do to make an impact and get a little link love and additional content on your blog is to make a list of your competitors and link to them. You can see this in action a few posts back on this blog. [...]

By: Jake McKee

Jake McKee — Sat, 22 Dec 2007 13:46:22 +0000

I’d like to thank the academy, and my agent, and my mother, and my production company, and…

Oh wait, sorry, wrong award show.

Thanks for the addition to the list! Quite an honor!

By: craig lefebvre

craig lefebvre — Thu, 20 Dec 2007 21:07:39 +0000

Sorry to see that not one legitimate social marketing blog made your list. The social media and social network marketers that use a short-hand term like social marketing and refer to lists like these should first do their homework. What you and your like-minded colleagues describe is not social marketing. Social marketing is a concept first explicated by Philip Kotler & Gerald Zaltman in 1971, to describe the application of commercial marketing principles to health, social and quality of life issues. (Cf. Kotler, P. and Zaltman, G. (1971) "Social marketing: An approach to planned social change. J of Marketing. Vol. 35, pp. 3-12.) Social marketing has been used around the globe by government and non-profit organizations for over 30 years to impact issues of societal well-being as diverse as HIV prevention, family planning, heart disease and cancer prevention, recycling and encouraging savings accounts. Not a flash in the pan phenomenon, there are numerous college curricula; six-plus textbooks; an international listserve with over 1,000 members; a dedicated journal; three major US or international conferences; centers in Scotland, Canada, Poland and Australia; governmental centers in the UK and the US; a national excellence collaborative in the US, all dealing with social marketing. For more information you can visit the following web sites, among others: www.social-marketing.com, socialmarketing.wetpaint.com, www.nsmcentre.org.uk, and socialmarketing.blogs.com. And we also talk about using social media, social networks and consumer generated context. We just do it for good.