Competitor Lists: Never Underestimate The Power Of Link Love

One often overlooked aspect of social media marketing is blogging. People sometimes tend to put it into a difference category altogether. When done right, blogging is social marketing. All you really have to do to make an impact and get a little link love and additional content on your blog is to make a list of your competitors and link to them. You can see this in action a few posts back on this blog.

Linking to your competitors in this manner does a number of things:

1. It builds camaraderie with other industry professionals
2. Plus, you’ll get great comments in return – from your competitors, who will drop by to thank you for including them in your favorites list, from others who admire them as well as you do, and from contrarians who disagree with your list or who may think that certain of your favorites don’t belong on it; at any rate, you’ll get comments and that’s a huge value
3. Other people could link to your list
4. The people on your list will likely trackback to it so their readers will see it
5. You’ll increase your traffic counts
6. And you may even pick up a few additional regular readers from your increased traffic

You can see this in action again at the Search Engine Optimization Journal. Notice the comments. Not all will be good, but that’s OK. Let the contrarians have their say. Those types of comments tend to generate a good discussion and that will mean more comments, more traffic, more regular readers, and a better blog all around.