Social Marketing Journal


Is MySpace Dead? Should You Care?



MySpace is still one of the most visited sites in the whole wide world. But to hear Rebecca at SEOmoz tell it, it’s the worst website in the universe.

In all actuality, I’ve heard a lot of negative stuff about MySpace lately. It was bad before Rupert Murdoch took it over, but it’s been a lot worse since then. Is MySpace still a good place to network and market your products?

I think it is, but not for everyone. Keep in mind that most MySpace users are teenagers. How much spending power do teenagers have? Do they even have credit cards?

OK, some do. The rich ones. But are those the ones hanging out on MySpace? Probably not.

I think MySpace is best used as a branding tool if your market is the high school middle- and lower-middle income bracket SES. Otherwise, Facebook might be the better option for you. One word of warning: Don’t sign up for a MySpace account to market your product thinking that you can just start sending out spam messages and get people to buy what you offer. Spam doesn’t work – even on MySpace.

Posted in Myspace - Tagged business, Facebook, marketing, Myspace
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  1. Is MySpace Dead? Should You Care? on December 29, 2007 at 11:09 am

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