Social Marketing Or Social Media Marketing?

Writing by Social Marketing Journal on Sunday, December 30, 2007 Comments (2)

I learned something new recently about social marketing. It was actually sparked by a reader who left a comment on this Social Marketing Journal post. Just in case you missed it, here’s a snippet of his comment:

What you and your like-minded colleagues describe is not social marketing. Social marketing is a concept first explicated by Philip Kotler & Gerald Zaltman in 1971, to describe the application of commercial marketing principles to health, social and quality of life issues. (Cf. Kotler, P. and Zaltman, G. (1971) “Social marketing: An approach to planned social change. J of Marketing. Vol. 35, pp. 3-12.)

Thanks Craig for the correction.

I’ve confirmed Craig’s comments by doing a little research on this topic. This article from another blogger confirms his comments.

Nedra Weinreich is a social marketer. I and the other social bloggers mentioned in the blog post where Craig made his comment are social media marketers. It’s a slight nuance, but one worth mentioning. Social marketing has the aim at trying to improve society through people-centered marketing and is usually done in health care and other charitable or non-profit circles. Social media marketing is a strategy used by new media marketers to promote their businesses online and through digital media. I guess I should have called this blog Social Media Marketing Journal. Sorry folks!

Comments (2)                      Category: Social Marketing                      

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2 Comments

Comment by Jim Grizzell

Made Sunday, 30 of December , 2007 at 4:24 pm

I am so glad to see this posting today describing the differences between social media marketing and social marketing.

Comment by Nedra Weinreich

Made Monday, 31 of December , 2007 at 2:41 pm

Happy to see that Craig showed you the social marketing light. Happy new year! :-)

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