Social Marketing Journal


Monthly archives for December, 2007

Is MySpace Dead? Should You Care?



MySpace is still one of the most visited sites in the whole wide world. But to hear Rebecca at SEOmoz tell it, it’s the worst website in the universe.

In all actuality, I’ve heard a lot of negative stuff about MySpace lately. It was bad before Rupert Murdoch took it over, but it’s been a lot worse since then. Is MySpace still a good place to network and market your products?

I think it is, but not for everyone. Keep in mind that most MySpace users are teenagers. How much spending power do teenagers have? Do they even have credit cards?

OK, some do. The rich ones. But are those the ones hanging out on MySpace? Probably not.

I think MySpace is best used as a branding tool if your market is the high school middle- and lower-middle income bracket SES. Otherwise, Facebook might be the better option for you. One word of warning: Don’t sign up for a MySpace account to market your product thinking that you can just start sending out spam messages and get people to buy what you offer. Spam doesn’t work – even on MySpace.

Posted in Myspace - Tagged business, Facebook, marketing, Myspace
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Get Your Own Facebook App



One of the most popular features of Facebook is the ability to develop your own application. Of course, you can always just use one of the 500 million Facebook apps already available. But if you can’t find one that does what you want it to do then you can create your own.

In fact, Facebook has a subdomain set aside just for application developers. It’s really not hard. All you have to do is read the small print and get started. You can get great information for application developers that includes:

  • Platform documentation
  • Everything you need to know about the Facebook API
  • A library of resources you can use
  • Tools for testing your Facebook application
  • The latest news from the Facebook development team

Facebook was designed as a community for people who like to network. Your own Facebook application can go a long way to helping you build your network. So why not?

Posted in Facebook - Tagged application, blog, Facebook
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