Social Marketing Journal


Monthly archives for December, 2007

5 Social Bookmarking Sites For Social Marketers (And Why You Should Use Them)



After doing some social bookmarking of my own, I’ve discovered quite a few social bookmarking sites that do well over all. Some bookmarking sites are good for certain industries and some are not. For instance, I don’t like to Digg SEO articles because they typically don’t do well, but interesting technology stories do. So when it comes to social bookmarking, you have to know the sites well enough to maneuver around and pick the right sites for the right article or blog post that you want to bookmark. The following five websites are websites that I’ve found are good for bookmarking for social marketers:

  • StumbleUpon – StumbleUpon is a staple in the bookmarking and networking community. Different people categorize social websites in different ways. I like StumbleUpon because once you submit a site it’s added to the list of stumbles and anyone who “just goes stumbling” could discover your website. Stumblers are real socialites. They love to discover new and interesting sites and if yours is worth discovering then StumbleUpon is the place to be. Plus, if you find a hard core stumbler with some clout and they like your site, you’ll get lots of stumbles.
  • PlugIM – PlugIM is not well known outside the Internet marketing community, but if you plan on doing any Internet marketing then you should know about it. The categories at PlugIM says it all: Business, Development, Marketing, Products, Search Engines. Can you submit in other categories? Yes, but the designated categories usually do much better than “others” no matter where you go. Another indicator of the type of material you can submit to a social bookmarking site is to look at its “Most Popular Story” list. PlugIMs consist of these stories: “WordPress Plugin: PlugIM Votebox,” “Why It Is Good To Link To LZZR,” and “LZZR Linking – Black Hat Or White Hat.” If you do Internet marketing, PlugIM is for you.
  • Marktd – Marketing news for marketers by marketers. Great tag line. It’s also true. Marktd has the stories every Internet marketing practitioner needs to read. If you do any social marketing and you want to share your stories with others then this is the place to do it.
  • Sphinn – Anybody who is anybody Sphinns. Perhaps the most popular social media site for Internet marketers, all the SEO gurus with any clout are using Sphinn. If I were you, I would too.
  • Hubspot – Hubspot is my least favorite the list of five, but I add it on here because I think it has real potential. It’s tagline is “Social Content For Marketing Mavens.” Not strictly for social marketers, you’ll see articles on a variety of business topics. But it does have a heavy lean toward toward social and Internet marketing topics. I highly recommend it.

When you start your social bookmarking, and particularly if you are a social marketer trying to spread the word about your product or service or just connect and share your knowledge of social marketing, then these websites will be helpful.

Posted in Social Bookmarking - Tagged Social Bookmarking, Social Marketing, social media
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New Video Sitemap Generator Makes Viral Video Marketing Easier



Less than 10 days ago, Social Marketing Journal posted about Google’s new video sitemap support. I knew it was just a matter of time before someone came out with a video sitemap generator. I just didn’t know it would happen so soon.

Video Sitemap Pro by Marc Liron looks promising, but remember that it’s in its first phase. Tweaks and new versions are already on the promise table. Does that mean it’s a bad product? No. It just means that, like no other new product, we can’t expect perfection on the first try. Nevertheless, if you do any viral video marketing then this looks like a product worth giving a try. Video sitemaps will make your videos more Google-friendly and give you some juice to help them be found more easily by video searchers. I believe this is a good second step to make the Web a better viral tool for all. Google took the first step when it announced its support for video sitemaps. The only question now is, What steps will follow to put viral video marketing on the same par as, say, pay per click advertising, and e-mail marketing?

Posted in Video Marketing - Tagged google, sitemaps, video, viral
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