Scoble’s Faux Pas And Britney Spears’ Panties

Writing by Brick Marketing Admin on Wednesday, 2 of January , 2008 at 11:42 am

I just had to read it. Mashable wrote a blazingly funny blog post on New Years Eve about tech blog celebrity Robert Scoble’s foray into Perez Hilton airspace. The blog post was not only glaringly funny, but hellishly true:

The rank and file of the world could care less about our ramblings on the nuances of technology. They want to know if Britney Spears wore panties today.

And you know what? The folks that care about Spears’ panties vastly outnumber the folks who care which video sharing site got funded this week.

Just like with Old Media, advertising agencies know this, and only care about one thing: ROI. What is the return on the investing dollar? How many dollars do I have to spend advertising tampons, t shirts and air freshener next to Britney’s crotch before someone in the audience buys them?

In other words, social media is not necessarily about bytes off the big Apple, but more about the pickle down south on Spears. I’d have to agree.

Sex sells, but this blog post isn’t about sex. It’s not even about how well sex sells. Because everyone knows that. What matters in social media is that the great unwashed Internet masses thrive on the celebrity, innuendo, a hint of sexual naughtiness, and good humor of bad taste. So how does this relate to social marketing? Easy.

Every time you write a blog post to market your business, think about what people want. If your target audience would rather gawk at USB ports than peek at naked chicks then you don’t need Britney Spears’ panties. But if your target audience consists of the masses who like asses then what Spears is wearing may be immensely more important than what Scoble and TechCrunch are swearing to. In other words, strip down your content to the bear naked necessities that will appeal to people’s deepest senses - and show us your titles. Oh my god, show us your titles!

Yes, titles sell. If you read this blog post to see what I had to say about Scoble and Britney Spears’ panties, thinking that maybe the big Bob got a whiff, then you are simply proving what marketers have always known to be true. Was it what you were looking for? Likely not. But I got your attention didn’t I? And, by the way, that was the point.

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Category: Mashable, Social Marketing

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