Social Marketing Journal


Video Marketing: Don’t Do This



I can’t believe it’s SEOmoz. You’d think they’d know better. Well, it’s a lesson for the rest of us.

If you’re going to post a video to YouTube and embed it on your blog then make sure it’s available. There’s no sense in posting a video only to have it removed then your blog content is useless because it relies on a multimedia presentation that once existed on another website.

I don’t know why the video isn’t available, but SEOmoz only posted this blog post yesterday. Who knows how long the video had been posted before that. But it isn’t available now. Just click on it as if you want to see the video. It’s all gone. Bad, bad, bad.

And I like what one visitor had to say, obviously while the video was still available:

It certainly sound interesting, but the one thing I would add even without watching is that I think it’s important to differentiate viral marketing & linkbait – they’re not the same thing.

Yes, that’s true. Viral marketing and linkbait are two different things. But both can be ruined by a good foible.

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Posted in Video Marketing - Tagged seomoz, video, YouTube
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2 Comments

  1. randfish's Gravatar randfish
    January 4, 2008 at 5:19 pm | Permalink

    The video works fine from here – and we usually get complaints if YouTube is having problems playing. Maybe YouTube just had a brief hiccup?

  2. Brick Marketing Admin's Gravatar Brick Marketing Admin
    January 5, 2008 at 12:01 am | Permalink

    You’re right, Rand. It’s working now. It must have been a “hiccup.”

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