So social marketing will be bigger than ever this year. YouTube for one will pave the way for newer and more viral video superstars. Being one of the more effective marketing techniques in the Internet world, video marketing is said to be very SOCIAL because Web 2.0 has allowed such to be easily shared.
If your company still has not got into video marketing, then 2008 is the best time to start YouTube-ing. Notice that I only refer to YouTube because it is for me, the best video sharing website.
I’ve gathered some of the best YouTube tips everyone can benefit from. Some tips are more than a year old but can still be very effective. Others are simple tips yet very direct to the point.
25 Effective YouTube Tips:
1. Lip-synching. Remember those 2 Asian singing Backstreet Boys? Imitate them!
2. Animals do the funniest things. Animals are always cute when they “say” and do the funniest things. Start with your pet iguana.
3. Have an original idea no-one else would bother to do. So this can be quite a challenge but I am sure you have lots of unique ideas on your mind. All you have to do is make them a reality.
4. Fight strangers in the street. There are a few masochists out there who’d love to see more and more people get bruised and hurt. But don’t do this seriously. Act and just do it for fun.
5. Get your camera phone out at gigs. Help those who couldn’t afford to watch Justin Timberlake by taking a video. The day after a concert, people will surely be searching for such videos. You can never go wrong.
6. Be good at videogames. Geeks will love you for this. Video game fanatics
7. Corrupt innocent childrens’ characters. Again, don’t take this seriously though. Make sure that only adults can view such videos. You don’t want to be banned.
8. Drink. Lots. Drinking games always get a lot of attention. Make sure that you have a friend who’ll look after you and press the record button once you start stripping.
9. Rip obscure Japanese cartoons off the TV. Similar to number 2. Anime fans will hate you but more YouTubers will dig your video post.
10. Make high-quality one-minute vids reviewing hot gadgets of the day. More and more people search for gadget reviews. Unboxing posts are popular but reviews will be more informative.
11.Create a Relevant, Informative Video. Stupid videos can be popular but nothing’s better than a video who teaches a thing or two about a hobby or interest.
12. Keep the Video Short. Three-minute videos are good. Five-minutes is long. While 10-minute videos seem like forever. Make your video short and crisp so viewers won’t get bored.
13. Select a Catchy Title and Thumbnail. Like blog posts, your video’s title must catch the attention of the public.
14. Embed Wisely. Learn how to embed. Add videos to your blogposts but make sure you do it right.
15. Promote “Fresh” Videos . Social marketing eh? The key to a popular YouTube career is to promote. Post shoutouts in all your social networks.
16. Choose Your Video Category Wisely. And just like blog posts, adding the video to a relevant category will definitely attract the right target market.
17. Target the “Most Viewed” Lists. Don’t be content with just having 30 viewers. If others can have more than a million views, so can you.
18. Ask Your Community to View Your Video. Tell the whole FaceBook community to view your video.
19. Ask Your Community to Promote Your Video. Tell your social friends to promote your video. Just make sure it is something worth sharing.
20. Ask Your Community to Promote Your Video on Social Media Sites. Word of mouth, rather, social media promotion will always be effective.
21. Have a plan. Write down your YouTube plans for the year. Five million views in a month? Not impossible.
22. Make your videos ’search friendly’. Effective SEO is still hot and will forever be the name of the game. And why do you think Google invested on YouTube if not for search purposes?
23. Think & act like your viewer. If you’re the viewer, or should I say, YouTube addict, what would you want to see?
24. Learn about video-editing. Poor editing skills kills. YouTube has this very simple editing feature that you can use. If you don’t dig web-based video editing, you can always trust your goold old Windows Moviemaker or Apple’s iMovie. You don’t need to be a programmer just to figure how to do a well-edited movie.
25. Get It going. Key here is to get viral! No, not the flu virus kind. The best way to a successful YouTube career is to market the video yourself.
These tips were compiled from the following websites:
Collactive
The Register
SEO Blog
