Comments on: How Podcasts Can Be Used For Marketing http://socialmarketingjournal.com/2008/01/12/podcasts-marketing/ Sat, 02 May 2009 00:42:21 +0000 hourly 1 By: Mark "Rizzn" Hopkins http://socialmarketingjournal.com/2008/01/12/podcasts-marketing/comment-page-1/#comment-189 Mark "Rizzn" Hopkins Tue, 15 Jan 2008 02:24:40 +0000 http://socialmarketingjournal.com/2008/01/12/how-podcasts-can-be-used-for-marketing/#comment-189 It isn't impossible - I hope I didn't make that impression when I ran the original editorial. I've had advertisers, some that ended up paying more than a few month's rent, before. Advertising networks - i.e., those you hire to go get ads for you, have almost without exception been huge headaches in the long run (with the exception of Podango - they weren't able to continue with us through no fault of theirs). Still, studies show that audio is more valuable of a ad tool in terms of ROI for advertisers than text. It should, theoretically, be more than a loss leader - it should be a profit center. I'm continually frustrated that it isn't. It isn’t impossible – I hope I didn’t make that impression when I ran the original editorial. I’ve had advertisers, some that ended up paying more than a few month’s rent, before.

Advertising networks – i.e., those you hire to go get ads for you, have almost without exception been huge headaches in the long run (with the exception of Podango – they weren’t able to continue with us through no fault of theirs).

Still, studies show that audio is more valuable of a ad tool in terms of ROI for advertisers than text. It should, theoretically, be more than a loss leader – it should be a profit center.

I’m continually frustrated that it isn’t.

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