One overlooked aspect of SEO that many small businesses overlook is social bookmarking. I highly recommend that every business engage in social bookmarking, not just for the social aspect of marketing but for the SEO benefits.
Just what are those benefits exactly?
I’ve noticed that when I bookmark blog posts that I’ve made, those blog posts will rise higher in the search rankings, stay longer in the search engine SERPs, and attract more traffic for my blog. The reason is simple. Each bookmark is an inbound link for your blog post or website. They likely also increase your PageRank, but that as yet is unproven.
Besides the SEO benefits, social bookmarking is a traffic tool. You can actually get a lot of great traffic from social bookmarking. Depending on the value of your content, its nature, and the various characteristics of the bookmarking sites you are using, that traffic can be good traffic or bad. It’s as important to choose the right social bookmarking tool for your blog as it is to engage in bookmarking. Take the time to learn the characters of each of the bookmarking sites and the kind of content that does well there.
