Your Social Media Marketing Team: What Should It Consist Of?

Writing by Brick Marketing Admin on Tuesday, 15 of January , 2008 at 10:03 am

Do you have a social media marketing team? If not, you might consider getting one. I believe that the future of Internet marketing is going to consist, to a large degree, of social media marketing and if do not put together the right team to help you navigate the waters of the social media marketing ocean then you will not get very far. But what should your team consist of?

I believe a good social marketing team, at a minimum, should consist of the following people or teams:

1. Blogging Team - I say you need a blogging team because it may be more than just one person. You may have several blogs, one that targets each market that you are trying to reach. But whether you have one or 100 bloggers on your team, you will need to develop your blogging team and keep them motivated.
2. Social Bookmarkers - Social bookmarking and tagging have become a niche unto themselves. There are all sorts of social bookmarking websites online now. Not all of them are helpful, but many of them are. And social bookmarking is an activity that takes time. The benefits, however, are well worth the payout. You’ll need someone to bookmark your content and use it to drive traffic and increase your search rankings.
3. Networking Agents - Whether you use Facebook or LinkedIn, you’ll need someone to serve as your organization’s networking liaison. This person will be responsible for applying to the various networking websites that you believe will benefit your company the most and manage those profiles. That includes approving friends requests, sending friends requests, testing and using applications, and performing all the functions of managing a networking strategy, whether you use just one networking site or several.
4. Reputation Manager - Reputation management has become very important online. Companies of the future will need to spend some time managing their online reputations and you’ll need one person who is devoted to that task. It could be your social media marketing manager, the head of your team, as reputation management really involves all aspects of social media marketing.
5. Market Research Team - Someone needs to gather the information that your company will use to market products and services. This team will be responsible for creating polls and surveys, analyzing the data you receive from your efforts, researching the competition, and doing all the things that traditional market research firms have done, but applying the tasks to Internet marketing strategies.
6. Content Writing Team - You can’t have social media content with a production crew. Usually this means content writing. It may mean videos, photos, or audio production (see below), but even if you do have those professionals on your team, you’ll also need content writers. No organization should go without a writing team.
7. Technology Administrator - You can’t go online without the guru of gurus. Don’t even think about it.

This is the bare minimum list. Other members of your social media marketing team could include:

• Viral Video Manager - Someone is going to have to produce those videos for you.
• Podcasting Specialist - You’ll need someone proficient in the use of audio technology to manage your downloads.
• Photo Marketing Manager - Does your organization use photos in its marketing plan? Someone will need to organize and manage that effort.
• Wiki Expert - Wiki technology has not caught on across the board yet. But some industries have managed to use it very effectively. If it proves useful to your company, you might consider having a wiki expert on your team.
• Forum Administrator - Not every company will have a forum, but if yours does then someone will need to manage it and that’s a full-time job. Even if you don’t manage your own forum, you may need someone who visits forums and interacts with other forum participants. That’s a special skill. Who’s going to do it?
• Use Your Imagination - This list is not comprehensive. Future technologies will require more specialties. You might as well start planning for the future now.

Now is the time to organize your social media marketing team. If you haven’t put any thought into how your business will organize its social media marketing efforts then you haven’t started your planning yet. It’s not too late.

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Category: Social Marketing Team

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