Social Media Marketing Is Not About The Marketing So Much As About The Social
Writing by Brick Marketing Admin on Saturday, 19 of January , 2008 at 11:10 am
(Source) Social media marketing is more about conversations and influence than it is about offers and conversions. Create accounts, make friends, comment and vote on content.
(Source) Social media marketing is more about conversations and influence than it is about offers and conversions. Create accounts, make friends, comment and vote on content.
These two sentences represent the biggest misconception about social media.
Last year I tried to do some marketing through MySpace. I found out that there were so many people going online and setting up a profile then sending out messages to all their friends, like, five times a day. Most of them were just “come on” offers. Not very effective.
Even the blogs were spam oriented. MySpace bloggers would write up a four paragraph article about how great they were at X. There was no relationship building. Just self-congratulatory praises that seemed empty and hollow. I was supposed to just take these anonymous strangers at face value and believe they had the answer to all my dreams only because they said so.
If this is the way you are approaching social media marketing, it’s no wonder you’re not being effective. Whether you use MySpace, Facebook, LinkedIn, or another medium, the principle is the same. You are there to build relationships. Start a conversation. Or join one. Treat people the same way you’d treat them at a social gathering in your neighborhood. Would you walk up to the punch bowl and just start talking about how wonderful you are without first introducing yourself or trying to get to know the people in the room? If so, you probably have a lot of people who shun you at parties.
It’s time for social marketers to put the social back in marketing - and that means being sociable. Just because you can’t see the person face to face doesn’t mean you should treat them like a piece of meat. They are human. Talk to them like you’d want them to talk to you, and refrain from “pushing.” Just have fun and make contacts. That’s the way to do social media marketing.
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Comment by Charles Heflin
Made Sunday, 20 of January , 2008 at 2:01 am
It is disgusting that people believe that social media is a place to spam like the wild west days of the Internet.
They fail to realize that they are now dealing with “real” people face-to-face.
Humans won’t tolerate their approach yet they still proceed. It is ignorance, inexperience and the hunger for money over providing real service.
Real service = $$$
Spam and selfish promotions = GOOSE EGG (nada, zilch)
This is the face of social marketing… people are largely confused.
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