The MySpace Secret

Writing by Brick Marketing Admin on Friday, 25 of January , 2008 at 9:50 am

There have been tons of marketers head over to MySpace to make a buck. Most of them have fallen on their faces and not made a dime. Then they leave in a huff and scream “MySpace doesn’t work” on their way out the door. The fact is, you can make money on MySpace.

MySpace was started as way for musicians to network and share their love of music. Many bands got their start by finding fans through MySpace. Then they went on to make recordings and sold them. They made money.

Once word got out about that, every Tom, Dick, and Harry in cyberspace decided to try MySpace for pimping their latest widget, gizmo, gadget, or whirligig. But most of them didn’t understand MySpace. They thought they could just show up at the door, throw spam in the kitchen, and get the housewife to yell, “Bring me the checkbook!” But it doesn’t work that way.

Internet marketing is the same anywhere you go. Whether you are trying to do business at Facebook, MySpace, or through Google and Yahoo!, the idea is to produce relevant content.

When you build a new website, do you just throw up a bunch of unrelated keywords and wait for the traffic to show up because you are marketing band-aids and tooth brushes? No. That’s not relevant content. It’s watered down content and it’s been proven that it doesn’t work. So why do you take that approach at MySpace? Why do you build a MySpace page and add every friend you can find even if they’re interests are totally different than yours then spam them with message blasts five times a day asking them to try your new triple wing-ding air-powered motorized scuzzbucket? It’s nuts, but MySpacers do it anyway.

The best approach to using MySpace for selling your products or growing your business is to first know your target market. Would they hang out at MySpace? If not then you shouldn’t either. That’s not the place to sell your thingamajig. On the other hand, if your target market lives on MySpace then you have some potential. Just pay attention to these tips:

• Don’t make friends with just anyone; have a plan. Only invite someone to be your friend, and only approve friend requests, if someone actually has the same interests that you have.
• Do you have diverse and unrelated interests? Set up a MySpace profile for each one.
• Start a MySpace blog and blog to it as often as you can. Publish helpful hints and tips related to your niche topic. Write it just like a normal blog.
• If you have another blog outside of MySpace, use it to drive traffic to your MySpace profile.
• Put a MySpace icon on your website to let your visitors know that you have a MySpace page; link to it.
• You don’t all those fancy schmancy bells and whistles with colorful page designs and hippy-looking polka dotted backgrounds; if you want to customer your space on MySpace, that’s fine; just don’t go overboard.
• Take the music off; nobody wants to listen to Nine Inch Nails just because you like them.
• Don’t spam. Spam is still spam even on MySpace. Only send out messages to all of your friends if you have something important to say. Otherwise, keep the spam in the can.
• Tell people who you are. The most successful MySpace profiles actually include something about the person who rents the space. Tell people what you are interested in and what you are promoting, but don’t hard sell. You’re networking, not carny barking.

That should do it. Make MySpace fun. It’s a networking place. Treat it like any other networking place.

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Category: Myspace

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