Social Marketing Journal


MySpace Finally Develops A Little Competitive Sense



On February 5, MySpace will be launching its developer platform. Following the lead of Facebook, it looks as if the social marketing site may have been taking some notes. They claim to have addressed some of the issues and found a way to avoid the pitfalls that other social networking sites have experienced.

One feature of the MySpace developer platform that looks really promising is its integration with OpenSocial, the joint venture project between MySpace and Google, which was announced late last year.

Adam Ostrow at Mashable actually talked to MySpace COO Amit Kapur and reports that MySpace is addressing privacy issues and spam with its developer platform. I for one am anxious to see how this develops.

Posted in Myspace - Tagged developer platform, Myspace, Social Networking
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