Social Marketing Journal


Social Graph API Decentralizes The Web



If you have profiles at MySpace, Facebook, StumbleUpon, Plaxo, Twitter, 20 different article directories, a handful of social bookmarking sites, and your local public library, you might find a use for Google’s new Social Graph API.

OK, I’m stretching it a bit with the local library jab, but this does look like a cool API. The idea is to draw connections between information that is public on many websites and from various sources about a lot of people. The way Google tells it, you’ll be able to manage your public persona more easily through one source. Is that good or bad?

Well, it’s good if you don’t want to have to visit 100 different websites to change you profile from single to married. It’s bad if you’ve got a stalker.

OK, another fun jab. Sorry, it’s a habit. At any rate, Brad Fitzpatrick has a short video that explains the Social Graph API. Watch it below:

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Posted in Social Networking - Tagged api, information, social graph, Social Networking
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