Do you need a developer API?
This is a question that you’ll need to answer for yourself at some point. Many social networking sites like Facebook, now MySpace, and Digg allow users to develop their own user and social marketing tools using networking site’s API.
API stands for Application Programming Interface. It allows users of social sites an opportunity to customize their user experience and the experience of their friends and networks by developing their own applications. These applications can be used at marketing tools to attract new people to your network and to get them to your website or blog. The key is in the skills you use to develop those applications.
If you do not have application development skills yourself then you might consider looking for a developer or programmer who can help you achieve your goals. Such a person can be a huge asset to your social marketing team. Social applications range from the silly to the viral, but if you can’t attract attention to the application itself then you’re not really doing your organization any favors so behooves you to give it some thought before you spend money on hiring a developer.
