Social Networking Sites Not Good For Advertising

Writing by Brick Marketing Admin on Wednesday, 6 of February , 2008 at 10:07 am

Advertising may not be the best way to get new business from social media sites like Facebook and MySpace. The reality is those sites were not designed to be advertising sites. They were designed to be networking sites.

Imagine this: You are invited to a attend a free trade show in your industry. You decide to go, thinking it could be a good way to meet new people, potential business partners, and customers. When you get to the trade show, before you can walk in the door, you are bombarded with purchasing offers and come ons for products totally unrelated to your industry. The people trying to sell you their products don’t know you, they’ve never met you, they haven’t even asked you if you’re interested in the type of product they’re offering. Yet they feel the need to interrupt your focus and try to sell you something you have no need for and have no interest in.

Finally, you make your way inside the meetin. Now you can be at peace. But not so fast. You approach a table to see who is there and find out that it is run by people who are not related to your business or even have a presence in your industry. They are trying to sell you a product. You move on to the next table. It’s a booth and you make some new friends. These people are in your industry and are there for the same reasons you are. You decide to kill some time and hang out. But the moment you walk away from the table you are bombarded with offers from people in unrelated industries for products you have no desire for. Would you go back to that trade show next year?

Social networking sites are for networking. Don’t be fooled into thinking it’s a great place to advertise. Your best bet for getting new business at Facebook and MySpace is to set up a profile page and become a networker.   This is best for social marketing. With any luck, you’ll be able to ignore the ads.

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Category: Facebook, Myspace, Social Networking

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