(Source) The U.S. podcast audience hit 18.5 million in 2007 and is on track to increase 251 percent to 65 million in 2012, eMarketer estimates.
Podcasting has been on the rise since its inception, but this looks like a bigger jump than one would expect. It makes sense, though. More people are starting to pick up on the potential of podcasting and Internet radio. I believe there is huge potential here for advertising if approached from the right perspective.
If you are in an industry where you can expect a lot of listeners to tune into you each week then you can start your own podcast radio show. It’s really simple. You just need a digital recorder or a computer with a microphone. Download Audacity for free to do your recording and you can do all of your editing within Audacity. To monetize your radio show you can sell sponsorships. If you got $5 per show from three sponsors that’s $15 per week and about an hour of your time for a 30 minute show.
You can market your show through one of several podcasting directories. But you’ll also want to upload your podcasts to your own website. It’s not hard. You just upload them the same way you would any other file. The main things to consider are the capability of your host and how much capacity you have for saving files. When it comes to social marketing, podcasting can benefit greatly.
